In a market environment which is highly competitive, KIS – a world leader in the design, production and distribution of professional photographic equipment – wanted to set up a BtoB e-Commerce platform.
Twin objective for the BtoB e-Commerce platform:
SQLI designed the “Packgento” which is a solution making it possible to implement e-Commerce projects with Magento more rapidly. SQLI used this packaged solution as well as a dedicated project management methodology as a basis for building this B-to-B e-Commerce platform in 3 months.
The site provides users with access to their own personal area, which contains their personal details along with their order history and special rates.
The BtoB e-Commerce platform dovetails perfectly with the strategic issues facing KIS, while winning over its distributors. The first results that have come in are indeed very promising:
« Up until now, our customers would use the traditional method of placing their orders (catalogue / telephone / post); established habits which were hard to break, as every customer knew exactly who he or she would be dealing with and vice-versa. Despite an environment seemingly resistant to change, our new sales channel has been an undeniable success and today the majority of our customers have made the switch and our sales are up sharply. So what do we put this success down to? Well, it’s quite simply a website that works well, is reliable and easy to use. What’s more, the project we’ve been working on with SQLI has proved to be extremely beneficial in so far as it has encouraged us to ask ourselves the right questions, and to review and optimise our organisation and the way we work. So in this sense, it’s been very constructive for us », François Ottmann, KIS.
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