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22 September 2011 SQLI reaffirms its unique market position

The SQLI Group has a winning ambition and adopts a new brand identity

Within the context of its corporate program 2010-2014, the SQLI Group has, in support with its General Manager Julien Mériaudeau and by aiming to refocus on the fundamentals of its 5 businesses based on performance and value creation, reaffirmed its powerful strategy by adopting a new visual identity.

Combined trades to respond universal and integrated to the companies' challenges

Being awarded of the needs to manage perfectly the strategic challenges and the required needs to the related companies, addressing with excellence their overall performances – business performance, usage performance, device and process performance – the SQLI Group has strongly invested in the reinforcement of its business competences and the development of new offers with a high added value, on the cutting edge of technology and use.
The smart interactions between its 5 big expertise – Business Consulting and Change Management, Business Application Services (especially SAP), Ubimedia, Software solutions and Engineering – enables the Group to propose integrated, transversal and totally “user centric” innovative offers: patient file, building energy optimization, banking workstations, optimization of the availability of the strategic assets, m commerce…, are also SQLI specialties serving the performance, adopted by the companies and institutions trusting the Group. In fact, since the beginning of the year, SQLI has won a lot of commercial successes related to its new offers.
In order to upgrade this unique market position, the SQLI Group has decided to reconsider its brand identity.

The influences of its new identity

Through an in-depth study on its corporate identity, the SQLI Group decided to allocate a new powerful visual identity, based on its founding values – Innovation, Expertise, Quality – and the will to subscribe in a transformative current, like the big artistic movements in the beginning of the XXth century – Constructivism, Dadaism and Bauhaus.
The minimalistic color codes red-white-black-grey, the simplicity and the purity of the shapes and the overall visual impact reinforce the Group’s image and concretes its rational and functional approach adjusted to the Human needs.
The principal sign of its new logotype is the Group’s strategy itself; it perceives the multiplication of its expertise by reaffirming the uniqueness of SQLI’s positioning, conferred on its crossing; it also describes the idea of a path, a fixed target. This sign finally symbolizes the unknown, the capacity of SQLI to seek constantly its evolution in the innovation.
The Group carries its new identity with even more pride, which is a creative concept entirely imagined and declined by its integrated communication agency, within the SQLI agency.

New brand sites to upgrade its experiences

In order to deploy quickly its new visual identity while upgrading its multiple expertise, SQLI preferred to reinforce the visibility of its different brands, by allocating them a dedicated website. The Alcyonix, the Group’s consulting Division, and the EoZen, the specialized entity in new SAP offers, websites, are already online and also available on smartphones and tablets for more proximity; the other brands of the Group, as Sqli agency, the Group’s digital agency, will soon have their own specialized space.
Still regarding on the objective of its increasing development, SQLI also wants to upgrade its recruitment policy through a new site dedicated to its HR approach.
Thus given, the SQLI Group adopts more than ever a powerful position on its market, by renewing its ambition to be a referential actor for its clients, partners and collaborators.

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