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16 November 2010 MAAF Insurances and Sqli agency Rewarded with a Silver Cube

The iPhone application « Accident Assistant » which allows MAAF costumers to submit a pre-filed claim after a car accident from their iPhone wins the endorsement of the Cubes 2010 jury.

La MAAF rewarded

The contest “Cubes of Direct Marketing, of e-Business and online sale” rewards the best relationship marketing campaigns or actions. This year, the Silver Cube 2010 for bank, insurances and credit was won by MAAF Insurances and Sqli Agency. The innovative nature of the mobile application “Accident Assistant” and its launching communication campaign were key features that decided over the result of the contest.
The application was created by a team lead by Mathieu Collet – user-friendliness / interaction, design and mobility manager at Sqli Agency. The functions of this application and the advantages it provides to the costumer convinced the jury. This price also rewards the fun and incentive launching plan set up by Simon Treille, E-marketing consultant at Sqli Agency.

Flash back on the application’s functions.

In just a few steps, thanks to an intuitive, convivial and user-friendly surfing, Accident Assistant offers you three services that answer any question one may have in case of an accident: What to do? How to protect the persons? Whom to call? How to alert? Etc.
1. The safety guidebook, to help the victim and the witness to have the good behavior to secure the place and the people,
2. The emergency phonebook, with all the pre-saved useful numbers, to be able to call assistance in just one click.
3. The accident pre-claim sent by mail directly to the MAAF agent, to provide the quickest care to the costumer.
After the MAAF costumer downloaded the application, he/she can pre-save any relevant information about his/her identity and the vehicle. Thus, in just a few clicks to enter information about the place and the accident itself (through geo-localization), and after taking pictures, the claim is ready to be sent to the MAAF agent.

Strengthened by this conclusive experience, MAAF just launched Health Assistant, the only free application on the market to include a full health record and a pay-back simulator. This application helps you to easily manage all the information about one’s health and to access useful and handy services.

To download these applications, visit the App Store at: http://www.maaf.fr/iphone/

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