WAX Interactive has been assisting Eiffage Immobilier to manage and run around thirty annual campaigns. The objective for Eiffage Immobilier is to develop and boost its online presence and consequently generate the maximum number of leads and qualified buyer profiles.
So for each real estate programme developed by Eiffage Immobilier, WAX interactive deploys an ad hoc marketing campaign based around:
+ A dedicated responsive landing page, developed with a mini-website factory conceived by the experts at WAX, which quickly generates standardised and ready-to-use web pages.
+ A set of visuals specifically chosen for each project as well as an e-mailing template with the objective of maintaining visual uniformity which consequently reassures the Internet user when they are navigating.
Centralised management of all the companies and partners involved in the marketing campaigns and implementation of standardised processes in order to facilitate the analysis and optimisation of the performance of digital initiatives.
The WAX Interactive teams' advice on media buying and recommendations on wording reinforce this system for controlling and maintaining the most competitive lead acquisition cost possible.
What was decisive in us choosing WAX was their both technical and functional expertise in the real estate sector; as well as the levers they offered to set in motion for us and which seemed highly relevant to us and consistent with our expectations."
Head of web communications