The need for digital transformation has now been taken on board by companies and brands; the question is no longer why it is turning economic models, customer relations and the way people work in companies upside down, but how to get to grips with it, speed up its implementation and embody it in a concrete way in order to get the most out of it.
Digital transformation is now on everybody’s lips and at the heart of all considerations. First and foremost, however, digital technology has changed the role of individuals in terms of how they consume products and services. In the words of Patrick Bousquet-Chavanne, CMO of Marks & Spencer, “Customers are no longer kings – they're omnipotent gods”. It is now the consumer (or user) who tells companies what to do. And it is the overall experience, whether in physical locations or through the many digital channels available, which decides whether consumers become or remain customers of a brand, and recommend it to others.
SQLI has always been about technology, but it was a pioneer of the ‘user experience’ as early on as 1998. Over the years, the company has enhanced its mastery of innovative uses and customer journeys, as well as its expertise in all digital channels (web, social and mobile), including interactions with the real world and relationship marketing, making it today’s Connected Experience leader.
Its unique positioning is based on an original combination of skills: digital transformation consultancy (SQLI Consulting), cutting-edge technologies (SQLI Enterprise) and digital marketing (WAX Interactive). This enables brands to not only offer a completely new and personalised experience, as well as a story and differentiating and consistent content, whatever the channel, but also to develop all areas of the company affected by this new factor.
SQLI is the partner of major brands that have opted for digital technology and customer experience.